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Sales Psychology
Sales is an Art, Not a Science
Written by Gene Landrum
“You
know you're a success when people tell you,
‘I like me best when I'm with you”
-Denis Waitley
“What is necessary to change a person is to
change his awareness of himself”
-Abraham Maslow
Who sells?
Everyone! Cardinals sell the Pope, artists sell art galleries
and husbands sell their wives on their next vacation
destination. Successful people know the motivations, needs and
desires of their query or do not prevail. Getting your way in
life is truly an art of persuasion. The #1 talent in making
deals is empathy - the gold standard of persuasion followed by
Charisma, Confidence and Drive.
Sales
Psychology has many Persuasion mantras such as:
SELLING IS AN ART, NOT A SCIENCE: It
is Qualitative not Quantitative
SALES GURUS GO WHERE THE PACK FEARS:
Can you go there?
FORM TRUMPS FUNCTION: Image & Flair
must accompany structure
EMPATHY & EXPECTATIONS:
Identifying with clients needs and motives
USING ARDOR/ PASSION: How to use
energy in pitches and persuasion
BEING TENACIOUS: Those that never quit
seldom lose in the salesgame
LIVING ON-THE-EDGE: Big bets are
synonymous with cutting big deals
CHARISMATIC POWER: Effective
communicators are mesmerizing
BE WILLING TO WALK: Personally &
Professionally to cut the best deals
The need to sell is intrinsic in the very being of us all - an
innate drive that is key to survival. When we turn eighty the
only thing we will regret are those sales we didn’t try to make
when young enough to chase them.
Sales Savants are Master Motivators who dare go where the pack
fears
Dr. Gene is an Expert on Persuasion Psychology
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